The packaging designer-wannabe in me was very happy to see the new look of the ICA Gott Liv line. These fun illustrations were done by Swedish illustrator Klas Fahlén, who also illustrated the IKEA book Beloved Homes.
Click on any of the images above to see them in motion on the ICA website.
(Images from ICA website)
Oh, that explains why my ketchup bottle is so pretty.
Posted by: Antropologa | May 24, 2010 at 02:35 PM
These are so cute. Are those pancakes in the second picture?
Posted by: Your IKEA "friend" Sue from Cincinnati | May 24, 2010 at 04:55 PM
So cool to know the history behind those. Marketing works! :-) That would most certainly motivate me to buy them...
http://bruinlab.blogspot.com
go check out the human kalles caviar! LOL
Posted by: Lisa | May 26, 2010 at 01:34 PM
Interesting.What is love,hehe.
http://www.viewheadlines.com/News/Article.aspx?i=13353&t=Swedens-princess-weds-commoner
Posted by: Marija | June 19, 2010 at 08:16 AM